Editorial Policy
Effective: July 3, 2026
Why this policy exists
Our readers are working agency operators — strategists, account leads, founders — who use these reviews to spend client and team budget. That means the words "best," "worth it," and "skip it" carry real weight, and we treat them accordingly.
How we choose tools to cover
We add a tool to the queue when it is genuinely relevant to marketing agencies, when readers request it, or when a tool ships a material update that changes our previous take. We do not accept paid placements in our coverage queue or rankings.
What we weigh
We assess each tool against five dimensions that matter to an agency:
- Output quality — could an agency ship the result to a paying client without a full rewrite?
- Agency fit — multi-seat collaboration, brand-voice consistency across clients, white-label options, permissions.
- Pricing & ROI — how cost-per-seat scales on public pricing, and the billable hours a tool can realistically save.
- Time-to-value — how long from first login to a usable output.
- Support & reliability — documented support, uptime, and how transparently the team handles issues.
Where our information comes from
We research from primary, verifiable sources — official documentation, pricing pages, and public changelogs — plus hands-on evaluation of free tiers and trials where available, and reputable third-party reporting. We link the source behind specific claims, and because pricing changes often, we date time-sensitive figures and point readers to the vendor's current pricing page. Our full methodology is on the How We Research & Review page.
How we use AI — and how we review it
We're transparent about our process: we use AI to assist with research and drafting. Every article is then reviewed, fact-checked, and edited by a named human — Nidal Zomlot — before publication. AI never publishes here unsupervised, and we never present fabricated statistics, quotes, or first-hand testing as fact. Claims are tied to sources you can verify.
Updates and corrections
We revise coverage when a tool ships a major update, and we add a clear "Updated" date when material changes are made. If you spot an error, email editor@nidal.cloud and we'll publish a correction promptly.
Independence
Some links on this site are affiliate links — the details are on the Affiliate Disclosure page. Vendors do not see reviews before publication and have no input into our verdicts. We have published — and will continue to publish — critical assessments of tools whose affiliate programs we participate in.
Sponsored content
If we ever publish sponsored content, the sponsorship is clearly labelled at the top of the page, the article is excluded from any "best of" or category rankings, and it is never presented as an independent verdict.
About the editor
Agency AI Stack is written and edited by Nidal Zomlot, Founder & Editor. You can read more on the About page.