Editorial Policy
Effective: May 5, 2026
Why this policy exists
Our readers are working agency operators — strategists, account leads, founders — who use these reviews to spend client and team budget. That means the words "best," "worth it," and "skip it" carry real weight, and we treat them accordingly.
How we choose tools to review
We add tools to the review queue when (a) at least one of our editors has used the tool on real client work for two weeks or more, (b) at least three readers have requested a review, or (c) a tool ships a material update that changes our previous verdict. We do not accept paid placements on the review queue.
Our scoring rubric
Every review is scored on a 10-point scale across five weighted dimensions:
- Output quality (30%) — Does the tool produce work an agency can ship to a paying client without a full rewrite?
- Agency-fit (25%) — Multi-seat collaboration, brand-voice consistency across clients, white-label options, permissions.
- Pricing & ROI (20%) — How does cost-per-seat scale, and how many billable hours does it actually save?
- Time-to-value (15%) — How long from first login to first usable output? We measure this in real minutes.
- Support & reliability (10%) — Uptime, support response times, and how the team handles bugs we report.
How we test
Each tool is tested against the same fixed brief — a real client scenario from our editor's agency work — over a minimum 14-day evaluation. We document the prompts, settings, and outputs so that scores are reproducible. The test artefacts are archived internally and can be shared on request.
Updates and corrections
Reviews are revisited every six months at minimum, or sooner when a tool ships a major update. We add a clear "Updated" date and a changelog when material changes are made. If you spot an error, email editor@agencyaistack.com and we'll publish a correction within 72 hours.
Independence
Some links on this site are affiliate links — we explain the details on the Affiliate Disclosure page. Vendors do not see reviews before publication and do not have any input into our scores or verdicts. We have published — and will continue to publish — negative reviews of tools whose affiliate programs we participate in.
Sponsored content
We occasionally publish sponsored articles. When we do, the sponsorship is clearly labelled at the top of the page in bold, and the article does not appear in any "best of" or category-leader rankings. Sponsored content is never assigned a numeric score.
About the team
The AgencyAIStack editorial team is composed of working marketers and agency operators. You can read our backgrounds on the About page.